ThinkSmart leverages its proprietary digital technology ‘SmartCheck’ to create and introduce new innovation in payments.
Our technology platform is proven, scalable and agile and has been used to develop a range of new point of sale finance propositions. In addition, the company has recently developed a mobile app which fully integrates with its ‘SmartCheck’ platform.
The mobile app has further enhanced our capability to create and deliver leading digital retail payment solutions and a unified optimal experience for customers, both online and in store.
In 2017, ThinkSmart demonstrated the power of its SmartCheck technology platform through the speed in which it brought to market ‘ClearPay’, a new innovative payment brand.
ClearPay enabled consumers to split the cost of their purchases into 3 interest free monthly payments when shopping online or in store.
Through SmartCheck we were able to develop a market leading digital customer journey facilitated by ThinkSmart’s mobile app.
The subsequent sale of 90% of the business to the emerging global leader, the Afterpay Touch Group, is testament to our capabilities and experience, representing a 500% return on investment. ThinkSmart continues to retain a 10% share of the ongoing UK Afterpay business.
This represents a significant investment in the future UK payments market which is three times larger than that of Australia, where Afterpay has become the dominant leader.
Today Afterpay has a market valuation of c. $4bn, more than 2.4m customers and 17,000 merchants with Operations in Australia, New Zealand and USA.