United Kingdom
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ThinkSmart's products are currently distributed through DSG's PC World Chain which operates more than 160 stores across England, Scotland, Wales and Northern Ireland and has an advanced B2B strategy to capitalise on business customers shopping in its stores with 1 in 3 small businesses in the UK purchasing from PC World.
There are over 4.3 million small businesses in the UK of which 95% comprise 10 employees or less – ThinkSmart’s target market. It’s a market estimated to be worth $8.5bn per annum in computing and related sales.
PC World’s retailing platform sees it provide a Business Centre for this community within each PC World store in addition to operating a 500 seat direct call centre and dedicated e-commerce site.
ThinkSmart has funding arrangements in the UK with Secure Trust Bank and the Lloyds Banking Group.
